Photo: PRWeb

Due to significant demand, Prestige Food Trucks of Orlando, Florida has recently expanded its operations to include small to large restaurant chains/franchises.

“Over the past two years, many small to large restaurant chains/franchises have shown significant interest in taking their brand/restaurant to the food truck industry,” stated Tracy Stein-CEO/President for Prime Pinnacle.

Mr. Stein further states the rise in popularity is because restaurant chains/franchises have begun to see the big picture in getting into the food truck business by studying, researching, and recognizing the following opportunities:

•     Franchises can extend their brand recognition immediately and exponentially while earning loyalty from their new customers early on
•     New locations for future Brick-And-Mortar Restaurants can be scouted out to gain important data on location and demographics for additional franchisee value and security
•     Mobile/Roaming Billboard for Advertising/Promotions/Marketing
•     Testing and data gathering on new menu items and concepts for mass-production
•     Additional Profit Center

Prime Pinnacle’s research/data have shown that over 15% of the Top 200 restaurant chains have a mobile café / food truck presence. That’s a tremendously strong statement as to the value of a mobile brand extension. The trend is increasing daily as many well-known chains and franchises have already jumped into the game. These include Cousins Submarines, Inc; Tasti D-Lite Frozen Yogart; Toppers Pizza; Jack in The Box; Sizzler; Red Robin; Chick-fil-A, Star Diner;The Gap; The Habit Burger & Grill; Taco Bell; Applebee’s; Dairy Queen, Subway, Qdoba, California Pizza Kitchen, Carl’s Jr.; In-N-Out Burger, Fatburger; Grandolfo’s New York Delicatessen; Banna-Stow’s Crepes & Coffee; and more.

The restaurant industry is highly competitive and establishing and maintaining brand loyalty and recognition early is key.

The chain restaurants/franchises are aware that the cost to buy/build a food truck pales in comparison compared to opening a brick-and-mortar store, with much higher profit margins. Stein stated, “Food trucks serve as mobile billboards as well which is very enticing to the franchise/chain owners as they can spend between $50,000 – $200,000 + per month on advertising alone. With a mobile food truck their visibility increases exponentially.”

And one food truck manufacturer has begun to see the feasting begin to gain market share. “The food truck industry is here to stay and will be growing by leaps and bounds in order to keep up and meet consumer demand. With that more evident now than ever, small to large chain restaurants/franchises are jumping on board and moving their brands out into main stream and rural America,” Says Mr. Stein. “It’s an exciting thing to watch.”

Prestige Food Trucks builds, sells, buys, repairs, rehabs, finances, leases and rents premium quality food trucks/mobile cafes & trailers to a wide range of clientele from sole-proprietors to nationwide chains. Their commitment is to offer complete turnkey development to their customers, from building to branding to getting on the street.

More information about Prestige Food Trucks is available online at http://www.prestigefoodtrucks.com.

http://www.sfgate.com/business/prweb/article/Franchises-Restaurant-Chains-Experiment-with-4459951.php

Without good food equipments, you won’t survive in a catering truck business. Hence welcome to the Cater Needs. Zarik Menassian, the owner of Cater Needs Inc., has been involved in the catering truck business since 1975. Through all these years Zarik has accumulated vast knowledge in all aspects of the industry from manufacturing, sales, repairs, and financing. Cater Needs is your one stop online and in-store provider for every catering truck needs. Cater Needs has been known for offering the most reasonably priced truck electrical partsand in addition their kitty is full of all the necessary mobile kitchen equipments etc that you require while doing any such business.

Many people may know but those who don’t know, see, a food truck is essentially a restaurant on wheels, having various advantages over a traditional eat-in restaurant. You don’t need to go through all the hassles of setting up your restaurant in the most hotshot place in your city or town; rather simply carry your truck hardware over there and crowd will come to you instead. A food truck can go to where the customers are; where you will get business. Today, there are about 3 million food trucks operating in the U.S., more than 5 million food carts, and an indefinite number of kiosks. Food kiosks are temporary booths or stands used to prepare and sell foods like pretzels, ice cream and hot dogs. The suppleness and ease by which a kiosk can be opened and closed are among the reasons why this concept of selling food via a truck or a moving car has become so popular. The concept of running a fast food shop and dealing with various mobile kitchen equipments may sound a very easy thing for most of you but in reality there are certain factors that needs to be taken care of well to ensure you build a successful business.

CaterNeeds is ever committed in serving the cater truck service industry in the most cost-effective way possible by offering very competitive prices and toll free phone and fax lines. In addition to efficiency and great pricing, Cater Needs will give you the peace of mind to run a catering truck business.

http://foodtruckequipment.wordpress.com/2013/04/18/cater-needs-offering-you-the-best-priced-truck-electrical-parts/

MAG is experiencing mind warping growth. Last year MAG was included in the prestigious Inc 500, as the 81st fastest growing private company in the country. This recent success is in part due to MAG Specialty Vehicles, which designs and manufactures mobile food trucks.

With the fast growing mobile food industry still in its infancy, MAG has provided it with a breath of fresh air, with its roots in entrepreneurism and also its large company solutions. MAG consists of; MAG Trucks, a fully integrated truck dealership and manufacturer, MAG Capital, a national provider of commercial truck and equipment financing, MAG Transport, a full service transport company, and lastly MAG Specialty Vehicles, a custom design and up-fit firm, focusing on the mobile food industry.

2012 Freightliner P1200 StepVan

The foray into building custom food trucks was a difficult one for the team at MAG Specialty Vehicles, but their early difficulties turned into a plus for the customer. MAG traditionally was a process manufacturer for the parcel delivery industry, where production success was based on speed and quality. The building of custom food trucks by nature is a slower process and based on customized build outs. Each build is specific to the end user, but the team knew they could marry both industry practices into a stronger product. Once the team defined an upfront process working with the end user to get the build out and strategic plan laid out, it all really seemed to go together. They could now apply their production processes to a custom build. This was good for the end user, because they receive a custom food truck that has been built like a production line vehicle. The speed is increased and the quality is improved.

MAG knows the mobile food industry is developing and the players are now big and small. The needs of players in the middle, or at either end of the spectrum require specific solutions. That is why they offer stripped trucks for sale to other food truck builders, customized designs for a single truck or fleet designs that take advantage of savings due to volume, financing for one truck or specific leases for large fleets that allow decisions to be made without affecting capital budgets, pick up at the production facility or coordinating shipping to different regions across the country. At MAG Specialty Vehicles, they don’t just manufacture food trucks, they manufacture solutions.

Check out MAG Truck: www.MAGTruckSales.com