MobileFoodNews.com is proud to announce its media sponsorship of  “Starting & Growing A Successful Food Truck Business” presented by Dr. Darrel Suderman and Food Technical Consulting.

Food Technical Consulting (FTC) offers world-class consulting to the Food & Beverage industry on an international scope in six main areas, consisting of Food Product Technology Innovation, Integrated Food Safety and Quality Assurance Systems, Integrated Manufacturing and Supply Chain Management IT Systems, Executive Level Business Process and Performance Consulting, Food and Beverage Expert Legal Witness, Food and Beverage Education, and finally, Technical Training and Certification Seminars and Workshops.

Dr. Darrell Suderman

FTC’s mission is to create innovative food & beverage technology solutions that provide our clients a cost-effective, competitive edge in their market place. They have a history of innovative food and technology solutions that our clients continue to benefit from 20 years later. FTC brings proven expertise from a wide variety of R&D, QA, food manufacturing, and supply chain management experiences to bear on every technology solution opportunity.

You are invited to attend an international food innovation workshop entitled “Starting & Growing A Successful Food Truck Business” August 20 – 22, 2012, in Denver (Highlands Ranch, CO

This 3-day workshop was designed to provide you with critical information in 15 key areas you need to understand in order to improve the success rate of your food truck or mobile food cart business:

1. Fit. Is Food Truck/Mobile Cart Concept Right for You?
2. Food Truck as Restaurant Proof-of-Concept
3. Business & Marketing Plan Essentials
4. Developing a Menu Strategy
5. Developing a Brand Strategy
6. Developing a Marketing Strategy
7. Social Media
8. Critical Legal Considerations
9. Business Financials
10. Selecting a Food Preparation Commissary
11. Food Safety Considerations
12. State & Local Regulatory Issues (San Diego Model)
13. Food Preparation Equipment
14. Food Truck Design & Construction
15. 12-Week Opening Day Countdown Plan

Matt Geller, CEO of the “SoCalMFVA” Southern California Mobile Food Vendors Association

The workshop will be taught by Dr. Darrel Suderman and  other industry experts – such as Chuck Courter, the largest regional truck manufacturer, and Matt Geller, CEO SoCal. Other companies currently planned for attendance include a well-know creative design business team and prominent food truck wrap firm. Dr. Suderman is a  20-year veteran executive in Quick Serve Restaurant (QSR) food product development, quality assurance, food safety, product sourcing, and food manufacturing. He also teaches New Product Development  at Johnson & Wales Culinary University in Denver, CO, as an Adjunct Professor, and coaches the J&W student competition team at the annual Research Chef Association competition.

In addition, he authored an article entitled “Public Safety Liability for Mobile Food Retailers and Quick Serve Restaurants” (2011) in the prestigious national Trial Lawyer Magazine. Food Technical Consulting (FTC) is a leading international consulting company that helps entrepreneurs develop and commercialize innovative new products on an international scope for food truck, retail, and restaurateurs.

Each participant will receive a workshop manual, a financial planing CD, and an additional reference book on starting a food truck  (One per business entity). The workshop is limited to 20 individuals, so make your reservations early.

About Dr. Suderman

Dr. Darrel Suderman, President, has held executive vice president and technical leadership positions in Fortune 100 and 500 companies within the QSR restaurant, retail packaged goods, software systems integration, and IT manufacturing and supply chain management consulting industries – including PepsiCo, Yum Brands, KFC, Church’s Chicken, Quiznos Subs, Hinz Enterprise Solutions, Real Enterprise Solutions, and Food & Restaurant Solutions International LLC. He holds B.S./M.S. Agriculture Education and Ph.D. Food Science degrees from Kansas State University. He has been a Foodservice Advisory Board Member for Tyson Foods, Basic American Foods, and Surlean Foods.

Throughout his career, Dr. Suderman has championed food product, food service equipment, and information technology consulting innovation within the food and beverage industry that has resulted in record food sales and profit growth, multiple U.S. patents, a food processing book, peer-reviewed research papers, and numerous industry white papers and trade magazine publications. He developed, industry tested, and trademarked the innovative IT systems concept of “Real-Time Manufacturing Operations Performance Management™”. He has been a guest lecturer on Supply Chain Management at University of Denver’s Daniels Graduate Business School, and author of a graduate level course in “Manufacturing Systems”.

The schedule of events follows:

Day 1 Morning (10:00MT)   JOHNSON & WALES CULINARY COLLEGE TOUR (Aug 20)

Day 1 Afternoon       FOOD TRUCK BUSINESS ISSUES OVERVIEW

1:00           Overview of Mobile Food Options: Trucks, Carts, Kiosks, etc.

1:30           Food Trucks: Small Business Incubator to Restaurant Pop-Ups

2:00           Top 10 Food Truck Issues and Case Studies

3:00           “State of the Food Truck Industry” and “New Food Truck Trends”

4:00           Major Municipal Restrictions and Legal/Regulatory/Parking Issues

Day 2 Morning          BUSINESS PLAN & STRATEGY DEVELOPMENT

7:00           Top 10 Business Plan Essentials

8:00           Business Strategy Development

9:00           Menu Strategy Development

10:00         Marketing/Sales Strategy Development

11:00         Personal Project: Phase I Concept Development (Handout)

Day 1 Afternoon       BUSINESS FINANCIALS

1:00             Start-Up Expenses and Proforma Balance Spread Sheets

2:00             Managing Food and Labor Costs

3:00             180 Day Checklist for Day 1 Start Sell Planning

4:00             Personal Project: Phase II (Financials) (CD)

Day 3 Morning         

8:00         Food Safety Basics

9:00         Business Development Resources

10:00         Top Five Critical Food Truck Design Issues

11:00         Food Truck Design Innovations

1:00 – 3:00 Free Tour of Chuck Coulter’s Food Truck Manufacturing Facility, Parker, CO.

To Register Contact:

Food Technical Consulting

Email: dsuderman@foodbevbiz.com

Tel: 1-303-471-1443