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	<title>Mobile Food News &#187; Granada Hills</title>
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		<title>Granada Hills, CA: Another Skirmish In The Food Truck War</title>
		<link>http://www.mobilefoodnews.com/2011/05/12436/</link>
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		<pubDate>Mon, 02 May 2011 07:25:10 +0000</pubDate>
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				<category><![CDATA[Granada Hills]]></category>
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		<description><![CDATA[Over the course of the last several months, they've watched the number of food trucks — or as they call them, "roach coaches" — burgeon on the stretch between Yarmouth and Zelzah, growing from one or two, parked only in front of Menchie's, to tonight's herd of fifteen trucks, spread up and down the street. ]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;">by L.J. Williamson | <a href="http://www.gigagranadahills.com/2011/04/another-skirmish-in-food-truck-war.html" target="_blank">GigaGrandaHills.com</a></p>
<p style="text-align: justify;"><a href="http://www.MobileFoodNews.com/wp-content/uploads/2011/05/granada-hills.jpg"><img class="alignleft size-large wp-image-12440" title="granada hills" src="http://www.MobileFoodNews.com/wp-content/uploads/2011/05/granada-hills-500x375.jpg" alt="" width="500" height="375" /></a>A group of black-shirted staffers  of Numero Uno Pizzeria stand in a cluster in front of their store,  surveying the Friday night scene on Chatsworth Street.  Over the course  of the last several months, they&#8217;ve watched the number of food trucks —  or as they call them, &#8220;roach coaches&#8221; — burgeon on the stretch between  Yarmouth and Zelzah, growing from one or two, parked only in front of  Menchie&#8217;s, to tonight&#8217;s herd of fifteen trucks, spread up and down the  street.  And they&#8217;re not happy.</p>
<p style="text-align: justify;">&#8220;Obviously it&#8217;s a nuisance.  You  see nothing but wrappers, and cans, just  trash.  Why would Granada  Hills want catering trucks to damage the  place and destroy it?   Not  one of these trucks is from Granada  Hills, not one.  Why not pump up  businesses that have been here, that  support the Little Leagues, the  Devonshire Police Station pasta night,  instead of this little fad with  catering trucks?&#8221;</p>
<p style="text-align: justify;">Numero Uno&#8217;s staff says they&#8217;re not alone in  their frustration.  &#8220;I can say there&#8217;s twelve businesses between  Yarmouth and Zelzah that are not  happy with it.  Every single one.  All  Valley Trophy, they&#8217;re not happy  with it.  Vegetable Delight.  Fishin&#8217;  Fools.   Ani Bakery.  Big Mama&#8217;s And Papa&#8217;s, they&#8217;re not happy with  it.&#8221;</p>
<p style="text-align: justify;">Observers reported that the disgruntled local employees and  business owners this evening moved to recapture disputed territory by  banding together to park cars in front of their businesses before food  trucks could arrive.</p>
<p style="text-align: justify;">The escalating turf war then started getting  uglier, as truck owners and business owners got into occasional  shouting matches, each side accusing the other of unfairness.</p>
<p style="text-align: justify;"><a href="http://4.bp.blogspot.com/-qgfqW4jWs1s/TbuivNQ6cVI/AAAAAAAABlQ/8PT64tWCyVY/s1600/IMG_5116.JPG"><img id="BLOGGER_PHOTO_ID_5601249493463494994" class="alignleft" style="border: 0pt none;" src="http://4.bp.blogspot.com/-qgfqW4jWs1s/TbuivNQ6cVI/AAAAAAAABlQ/8PT64tWCyVY/s400/IMG_5116.JPG" border="0" alt="" width="500" height="374" /></a>&#8220;You&#8217;re taking our parking!  That&#8217;s sabotage!  I&#8217;m playing your game now!&#8221;</p>
<p style="text-align: justify;">One  of the Numero Uno employees yells at Joe, owner of Slap Yo Mama truck,  who has  pulled up in front of the store to exchange tense words.</p>
<p style="text-align: justify;">Joe  steps out of his car so he can put his two cents in.  &#8220;It&#8217;s not cool,  they all park bumper to bumper over here, they&#8217;re giving  people the  middle finger.  But if they&#8217;re just standing out here watching us, they  still  don&#8217;t have customers.&#8221;</p>
<p style="text-align: justify;">Joe, who is in fact a Granada Hills  resident, answers the charge that food trucks take away local business&#8217;  parking and customers by pointing to the slots directly in front of the  Pizzeria.  &#8220;Their parking is right here.  We park across the street.   We&#8217;re not  taking their parking, and they have parking in the back.   It&#8217;s almost  like a school gang, where they&#8217;re coming out here watching  and  laughing and high-fiving each other.  Why are they standing out  here on the sidewalk?  They  should be doing business.  Now, instead of  having all of this foot  traffic here, everyone is down the street.&#8221;   Chased off the side of Chatsworth west of Yarmouth, the trucks and their  customers have now clustered to the east, with a couple of trucks on  Yarmouth itself, both north and south of Chatsworth.</p>
<p style="text-align: justify;">Despite many  businesses&#8217; strong distaste for food trucks and the Numero Uno  employees&#8217;  insistence that the trucks are totally unwelcome, opinion is  far from unanimous along the street.</p>
<p style="text-align: justify;"><a href="http://www.blissite.com/images/storefront.jpg"><img class="alignleft" style="border: 0pt none;" src="http://www.blissite.com/images/storefront.jpg" border="0" alt="" width="500" height="505" /></a>At  Blis Hookah Lounge, owner Helena said of the trucks, &#8220;We like them.    We have a couple of favorites that we get in front of  us.  They don&#8217;t  bring business in necessarily, but it&#8217; s good  to have  everybody out  and about.  We appreciate it, and we don&#8217;t have any  problem.&#8221;</p>
<p style="text-align: justify;">Helena  explains that while the trucks are parked nearby, business actually  slows down at the smoking lounge, but she feels her business benefits  because more foot traffic means more people notice her establishment.    &#8220;It slows down because it&#8217;s mostly families and kids, but the guys poke  their heads in and say they&#8217;ll come back when they don&#8217;t have their kids  with them,&#8221; she says.  &#8220;This used to be the main drag of this area.   It&#8217;s maybe not the ideal  way to get everybody back on the street, but  it&#8217;s doing it.&#8221;</p>
<p style="text-align: justify;">Joeleen Medina, owner of A Sweet Design, whose  cupcake shop is well known for playing host to trucks, says that even  she has become dismayed by the current Friday night situation on  Chatsworth Street.  (Disclosure:  Medina&#8217;s shop, A Sweet Design, is a  GigaGranadaHills advertiser.)</p>
<p style="text-align: justify;"><a href="http://3.bp.blogspot.com/-sf2n57uLEHY/TbuivmMrpfI/AAAAAAAABlg/mvcwvbGW9lc/s1600/IMG_5112.JPG"><img id="BLOGGER_PHOTO_ID_5601249500156634610" class="alignleft" style="border: 0pt none;" src="http://3.bp.blogspot.com/-sf2n57uLEHY/TbuivmMrpfI/AAAAAAAABlg/mvcwvbGW9lc/s400/IMG_5112.JPG" border="0" alt="" width="500" height="374" /></a>&#8220;It&#8217;s  out of control,&#8221; Medina says, adding that she does support the presence  of a smaller number of trucks.  &#8220;It&#8217;s fine when there&#8217;s one, two, or  three trucks,  and people aren&#8217;t having to cross the street and be in  danger.   But do you  really want what happened in Venice to happen  here?  The trucks are  supposed to enhance the neighborhood, but I never  ever planned any of  this.&#8221;</p>
<p style="text-align: justify;">Of the fifteen trucks on Chatsworth  Street tonight, only one was there at Medina&#8217;s invitation.  Other truck  owners whom GigaGranadaHills spoke to said that they had decided to come  to the area from word of mouth recommendations from fellow truck  owners.</p>
<p style="text-align: justify;"><a href="http://1.bp.blogspot.com/-O7key_Rzysc/TbuivX66UQI/AAAAAAAABlY/SUFEZVajXY4/s1600/IMG_5114.JPG"><img id="BLOGGER_PHOTO_ID_5601249496324002050" src="http://1.bp.blogspot.com/-O7key_Rzysc/TbuivX66UQI/AAAAAAAABlY/SUFEZVajXY4/s400/IMG_5114.JPG" border="0" alt="" width="500" height="375" /></a>This  evening, Medina was fraught with worry, shaken not only over conflict  with  neighboring business owners, whom she says she wholeheartedly  supports,   but also by what she saw as a potentially dangerous  situation for motorists and  pedestrians.  Pointing to a food truck  parked in a red zone, she said, &#8220;If you  want to make a left, you can&#8217;t  see who&#8217;s coming.  It&#8217;s dangerous, and  these are our neighbors and our  customers.&#8221;</p>
<p style="text-align: justify;">The potential danger to pedestrians is just about the  only point of agreement between Medina and her neighbors at Numero Uno,  who insist that Medina is solely to blame for the proliferation of  trucks and competition.  &#8220;She&#8217;s the one who organized all of this.  And  when we went over and told  her that its unacceptable, taking our only  parking, which is on the  street, she proceeded to make it worse and  worse and worse.  I don&#8217; t know why Granada Hills will encourage this,  if people are constantly jaywaking.   Until someone gets hit or killed,  that&#8217;s when it&#8217;s going to get solved?&#8221;</p>
<p style="text-align: justify;"><a href="http://2.bp.blogspot.com/-zl6XeiDNRwI/Tbuiu_n9cQI/AAAAAAAABlI/ZmHJuuykqJE/s1600/IMG_5115.JPG"><img id="BLOGGER_PHOTO_ID_5601249489802064130" class="alignleft" style="border: 0pt none;" src="http://2.bp.blogspot.com/-zl6XeiDNRwI/Tbuiu_n9cQI/AAAAAAAABlI/ZmHJuuykqJE/s400/IMG_5115.JPG" border="0" alt="" width="498" height="374" /></a>The  Numero Uno employees don&#8217;t mince words in expressing their frustration  with the trucks.   &#8220;We hate it, everything about it. They weren&#8217;t  invited, they come here.  Look at all the trash these trucks are  leaving.  Walk up and down the gutter, you see nothing but trash,&#8221; he  says, pointing to a clump of wrappers that have blown onto the  restaurant&#8217;s patio.  &#8220;They come in here, they never cared about any of  the businesses that already exist here, the damage that they&#8217;re doing.   Not only us, but every single shop around here.&#8221;</p>
<p style="text-align: justify;">A second  employee interjects, &#8220;They&#8217;re not competing with us, they&#8217;re sabotaging  us by taking away our parking space.  That&#8217;s not competition, that&#8217;s  straight up sabotage.   Everybody acts like we&#8217;re some big pizza guys,  but the fact is we&#8217;re busting our asses just to get by.  It&#8217;s not  playing on an even level.  There&#8217;s nothing to protect any of the small  businesses here.  If we were to go out of business, then who&#8217;s looking  out for Granada Hills?&#8221;</p>
<p style="text-align: justify;">Joining in the complaints was a man who  identified himself as a business owner but declined to give his name.   &#8220;They shouldn&#8217;t park in front of storefronts.  When the owners pay top  dollar for a storefront, they don&#8217;t want another business in front of  them, blocking them.&#8221;</p>
<p style="text-align: justify;">Honorary Mayor of Granada Hills, Mike  Casey, whose daughter owns KC Salon on the corner of Chatsworth and  Yarmouth, differed, going on record as in favor of the trucks.</p>
<p style="text-align: justify;">&#8220;Being  a business owner on Chatsworth Street and having some commercial  property, most of the input I have has been very positive from my  tenants who have property on Chatsworth Street and feel that the food  trucks have brought them exposure they wouldn&#8217;t have otherwise, as well  as an opportunity for people to have something to eat on Friday night.   It brings a lot of people to the street that otherwise might not come to  visit all the opportunities that are available.  So I&#8217;d say I&#8217;m in  favor of it.&#8221;  Of businesses that are anti food truck, Casey says, &#8220;I  can understand their position, because there are a lot of other food  venues, but a lot of the businesses I know along here are usually closed  after five or six.&#8221;</p>
<p style="text-align: justify;">Medina&#8217;s disputes the accusation that she&#8217;s  acting as the secret  mastermind bent on orchestrating a food truck  takeover.  But her pleas for  understanding and an amicable solution to  the feud, it seems, have  so far fallen on deaf ears.  &#8220;They think that  we organize this, but we don&#8217;t,&#8221;  she says.  &#8220;We don&#8217;t condone the  illegal parking, we don&#8217;t condone  jaywalking, and we don&#8217;t want food  trucks parking directly in front of  restaurants.&#8221;  Medina says that on  more than one occasion she has even tried  to defuse tensions by  chastening trucks that parked directly in front of  Numero Uno or  neighboring Vegetable Delight, but says she can&#8217;t spend the  entire  evening patrolling the sidewalk or taking responsibility for  policing  errant trucks.   &#8220;I have orders to fill,&#8221; she says.  &#8220;I have a business  to run.&#8221;</p>
<div style="text-align: justify;"><a href="http://www.gigagranadahills.com/2011/04/another-skirmish-in-food-truck-war.html" target="_blank">http://www.gigagranadahills.com/2011/04/another-skirmish-in-food-truck-war.html</a></div>
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